9 Crown Row, Bracknell, Berkshire, RG12 0TH
Callum White
Sales Manager - Bracknell
Callum followed his Dad into estate agency and has always had a passion for selling property. He started with work experience and went straight into the industry after leaving school, building on his experience in the local area over the past several years. Away from the office he enjoys watching and playing football with friends.
The thing I like best about my job is…
Having clients come back to me from a previous move and seeing the change in their lives, whether it be they’ve had a child and are now upsizing or the kids have flown the nest and they need to downsize.
Top of my bucket list is…
To go on a safari in South Africa.
My guilty pleasure is…
Escape rooms.
If I were a superhero, my superpower would be…
Mind reading.
When I was younger, I wanted to be…
James Bond.
The person I’d most like to go for a drink with is…
Harry Potter.
22 Jan 2025
An insightful look at the 2025 housing market from Duncan Yeardley Estate Agents.
As the festive season fades and we ease into the routines of a new year, many people in Berkshire and beyond are setting their sights on a potential 2025 move. Recent data from the first House Price Index of the year reveals that the national average house price has increased by 1.7% this month, reaching £366,189. This marks the strongest January price rise since 2020 and reflects a renewed sense of optimism and activity in the property market.
But what’s driving this upward shift in house prices? Let’s explore.
A Surge in Activity
The property market has kicked off 2025 with a noticeable burst of energy. Boxing Day marked the busiest ever day for online property platforms in terms of traffic and new listings. This momentum has carried into January, with 11% more sellers bringing homes to market compared to this time last year. For buyers, this means the widest choice of properties available at the start of a year since 2015.
The heightened activity isn’t confined to sellers alone. Buyer interest has also spiked, with a 9% annual increase in the number of people contacting estate agents in Berkshire about properties for sale. Sales agreed have followed suit, rising by 11% compared to January 2024.
What’s Behind the Price Rise?
Several factors have contributed to this month’s notable increase in house prices:
- New Year Optimism: Many people kick off the year with a renewed focus on their goals, and moving home often tops the list. This surge in motivation drives activity and supports price growth.
- Increased Buyer Demand: With more buyers inquiring about properties and securing Mortgage in Principle agreements, competition is heating up, giving sellers an advantage – at least initially.
- Market Dynamics: Although average asking prices remain £8,942 below their May 2024 peak, the combination of fresh listings and heightened demand has nudged prices upward.
A Word of Caution for Sellers
While rising prices may seem promising, sellers should remain cautious. The increased choice of homes on the market means greater competition. Overpricing a property could lead to slower sales or price reductions later. It’s crucial to price homes realistically to attract serious buyers in a market where affordability remains a key concern.
Challenges Facing Buyers
Despite the positive start to 2025, some buyers face hurdles:
- Affordability Constraints: High mortgage rates continue to limit borrowing power, particularly for first-time buyers who are also grappling with record rental costs and shrinking support schemes.
- Stamp Duty Changes: From 1 April, increased stamp duty rates for many home-movers could add further financial pressure.
What Do Experts Predict?
The early signs suggest a promising Spring moving season, traditionally the busiest time of year for the housing market. However, several uncertainties could influence the market’s trajectory:
- Interest Rates: Future Bank of England decisions will be closely watched. While a rate cut in February remains a possibility, subsequent moves are less clear.
- Stamp Duty Impact: The April deadline for increased stamp duty rates may create a short-term rush to buy but could dampen activity later in the year.
Mortgage experts predict:
“Economic shifts, such as high government borrowing costs and fluctuating inflation figures, show how unpredictable the market can be. While early-year optimism is encouraging, sustained momentum may depend on rate cuts and additional support for first-time buyers.”
Looking Ahead
As we move further into 2025, the housing market is shaping up to be a buyers’ market, characterized by greater choice and longer timeframes to secure a sale. For sellers, realistic pricing and professional guidance will be key to navigating this environment.
At Duncan Yeardley, we’re here to help you make the most of these opportunities, whether you’re buying or selling. Get a free online property valuation here, or get in touch with us to discuss your property goals and how we can support you through this dynamic year in the market.
Ascot | 01344 874300
Bracknell | 01344 860121
Buyers
Buyers
Landlords
